Direct-to-Consumer E-commerce Launch

The Business Challenge

A retail brand selling exclusively through third-party marketplaces wanted to launch their own direct-to-consumer store to improve margins and build direct customer relationships. They had no e-commerce infrastructure and needed to launch before their peak selling season.

Objectives

• Launch a branded online store within a tight timeline
• Integrate Razorpay for secure payment processing
• Provide the operations team with self-serve catalog and order management
• Optimize for mobile — where the majority of their customers browsed
• Achieve fast page load times for a positive first impression

The Solution

We built a custom Next.js e-commerce storefront with static product pages for maximum performance, a dynamic cart and checkout experience, Razorpay payment integration, and a lightweight admin panel for catalog and order management.

Implementation Approach

• 1Started with mobile-first UX design based on target customer research
• 2Used Next.js static generation for product pages to achieve fast load times and SEO
• 3Implemented a shopping cart with persistent state and multi-step checkout
• 4Integrated Razorpay with support for cards, UPI, and net banking
• 5Built a simple, non-technical admin panel for catalog updates and order fulfillment
• 6Deployed to AWS CloudFront CDN for global performance

Key Features Delivered

• Mobile-optimized product catalog and search
• Static product pages with SEO metadata
• One-page checkout with address validation
• Razorpay payment integration (cards, UPI, net banking)
• Order confirmation emails via SendGrid
• Admin panel for catalog, orders, and promotions