LGS Capital
LGS Capital advises founders, businesses and investors on M&A, fundraising and strategic transactions. The site presents the firm’s services, sector coverage, representative mandates and insights, with a single “Start a conversation” path throughout.
The challenge
Advisory clients judge a firm on credibility and discretion. The site had to explain five distinct services to very different audiences — founders, institutional investors and HNI families — and show deal experience without naming confidential clients.
The solution
We designed a restrained, editorial site with a clear service architecture, a page for each sector, an anonymised deal register organised by sector and deal type, and FAQs that answer fee, size and timeline questions up front. It is built on Next.js for fast loads and search visibility.
Key features
- Five service lines, from M&A and fundraising to HNI wealth advisory
- Eight sector pages, from manufacturing to education
- Anonymised register of representative mandates
- Insights articles on deals and capital markets
- FAQs on fees, deal size, geography and timelines
- One clear “Start a conversation” enquiry path